SWOT Analysis

A SWOT analysis looks at your strengths, weaknesses, opportunities and threats. Conducting regular SWOT analyses allows us to keep on track of both the industry (Threats) and how we would fit into it with our current strengths and weaknesses. Some of the advantages to conducting a SWOT analysis include:

• Addressing weaknesses in order to improve on them
• Deter threats
• Capitalise on opportunities
• Use strengths to your advantage

(Benefits and limitations of SWOT analysis, 2016)

My SWOT Analysis

Internal Factors

External Factors

By producing a SWOT analysis I can decide what I should focus on improving first, depending on my current goals. For example, as I am still at university and learning treatments, I do not have to focus on therapists with more training because by the time I have finished university I will have the same level of training.